Mod 04 - PDF 01 - Creating a High Level Mastermind.pdf - Module 04 PDFs - wree

Module 4 Video 1 – Creating a High Level Mastermind

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Frank Kern

Hey, everybody. All right. Welcome back. Module 4. You know what? Now, here’s

something that you might not realize to be true, but it is disturbingly true. Most people

who buy a course like this, like List Control, Mass Control, or anything, never make it

this far. As a matter of fact, a couple years ago I launched Mass Control, right? And

then Mass Control 2.0, and just like I’m doing for List Control, I had the big event, you

know, in the summer, and everyone would come and we’d party and stuff, and I was

talking about – this was for the Mass Control customers, right? And I was talking about

Mass Control and stuff, and I’m like, “Now, do you guys remember in Module 3 and

Module 4 when I’m talking about? Blah, blah, blah, blah? All right. Raise your hand if

you remember this? And, like, nobody raised their hand. So I was like, “Okay. Raise

your hand if you even got to Module 3.” And like 90 percent of the people in the

audience hadn’t even made it to Module 3, much less Module 4, where you are now. So

just you being here right now, like, puts you in the top 10 percentile of the entire class,

just for showing up. So thank you.

Now, we’ve got big news. You know, a lot of stuff’s been going on here since we last

spoke. As you know, we’ve had some problems with markers, right, in these videos.

Apparently if you use a marker for, like, two consecutive years it’s gonna wear out on

you. Who knew? All right. And I’m a little bit like Howard Hughes. I don’t like to go

outside of my immediate 300 yard area here. I don’t know if you knew this. There’s this

web site on the Internet called Amazon, and on that Amazon you can order new markers.

How ‘bout that? So I got like 17 years’ supply of new markers, and this right here, by

popular demand, is a brand new, easy to see, black marker. This is going to be its maiden

voyage in this video.

Can you feel the excitement today? I mean, really, this is something. You’re getting

your money’s worth now. I mean, you know, we got a new marker.

All right. So, Module 4 is all about you getting as much money as possible from your

market as quickly as possible and doing so in a very cool and ethical and kind fashion.

So the first thing that we’re going to establish is that you’re selling something of real,

legitimate, high value, and that you’re actually helping other people, and that you’re

actually delivering on all your promises, right? And I know that you are, but I still gotta

say this. You know what I mean? I don’t want in any way for any of the stuff that I’m

about to show you and share with you be misconstrued as my instructing you on how to

commit the act of shenanigans. Okay? So this is a shenanigan-free zone. So I know you

agree with that, and I know that you’re a good person.

So, with that said, in order to really dominate a market and get lots of money fast, you

first have to lay a foundation, and we’re gonna use everyone’s favorite S word here. You

need this. Now, earlier in the course, we talked about syndicated traffic, right, where you

had these distribution partners. Now I’m advising you to form a syndicate within your

market. Now, unless the Internet has steered me wrong, the word syndicate actually

comes, like, from some French term, and it’s a fancy way of saying trade union. Now, a

lot of people think syndicate is, like, Mafia-sounding, and I think that’s because, like,

some part of the Mafia called themselves the syndicate, or something, back in the days

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Module 4 Video 1 – Creating a High Level Mastermind

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Frank Kern

when the Mafia really existed. I think now it’s just some dudes in New York who talk

like this all the time. But you know what I mean? So the people think, “Ooh.

Syndicate’s a weird Mafia thing.” Actually, syndicate’s a fancy way of saying trade

union.

So you need to establish a trade union. Remember when we talked about how I’ve got

the folks to pay a 100 grand and then there’s the folks who come in and they pay

$9,700.00 a month? This is the first thing I advise all of those people to do, all right? –

is to create a syndicate. The reason why is because there’s no such thing as your

customer. Right? So maybe there is if you’re like a realtor or something, you know, but

– and for like most stuff, where you’re selling information, you’re selling things online, if

someone buys from you they’re a buyer, and they’re gonna buy from a lot of your

different competitors. Rarely is it an either/or. Again, there’s some industries like cars –

like, you only buy one car at a time, typically, you know, but in most cases such as our

Internet marketing community, you’ve probably bought something from everybody that’s

in my trade union. My Mastermind or syndicate. This – you can also say Mastermind if

you want to, but syndicate is a much more accurate example because this is literally a

trade union. A union among peers.

All right. So in order to do this, we have to take into account and accept and genuinely

believe and know that there’s no such thing as my customer. They’re buying from you.

They’re gonna buy from other partners as well. So it makes sense that, if this is the

customer, right here – it makes sense that you align all of your peers, right, who some

would call your competitors, all of the people in your marketplace – if you all work

together to constantly be delivering value to this guy. All right? And the reason why is

because this guy is gonna be doing business with everybody. In most cases, he’s gonna

be doing business with everybody. If you’re like in the how to play tennis market, he’s

buying every how to play tennis book out there. All right? ’Cause he’s in heat. He’s

stoked on tennis. If you know from your own experience, if you’re in the Internet

marketing world, you’ve bought plenty of stuff from other dudes besides me. Right?

Your market is no different. That’s what I’m trying to say.

So why is it so important for not only you guys to work together but right now we focus

on establishing the fact that you guys, first and foremost, work together to improve this

guy’s experience? Here’s why. You don’t want anybody pissing in your well. All right?

So in the Internet marketing space, for example, I’m sure this has happened to you or

happened to someone you know. Right? You’ll come across a brand new, whiz bang

system that’s promoted as being unbelievable and there’s a new guru on the scene, and

he’s gonna finally show you all the stuff those other assholes are hiding from you.

Right? So then you buy this guy’s stuff, and it turns out that he’s a douche, and his stuff

totally sucks.

Now, what happens, right, in this instance? The minute one of these guys makes this guy

have a bad experience, this guy is gonna think that everybody else here in the

marketplace is also an asshole, and he’s not going to want to play anymore. Right? So

when you establish this trade union, this syndicate, that’s why, obviously, beside it being,

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Module 4 Video 1 – Creating a High Level Mastermind

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Frank Kern

like, the right thing to do, this is why it’s so critical that one of your primary missions is

to work together to make sure this guy is hooked up ’cause the second someone screws

up, he’s gone. Right? And then you can just have a complete degradation of the

industry. That’s why when one person in the Internet marketing space goes out and does

something uncool, everybody looks bad. All right?

So how do you create such a thing – such a syndicate? Well, so here’s what I advise my

fancy high-paying customers and clients to do. All right? So this is you, and what you

want to do is you want to start out with not identifying everybody who’s your

competition. Identifying, I’d say, like, at maximum ten people who are your biggest

competitors. All right? So you got one, two, three, four, five, seven, eight, nine, ten. I

should have said five, just so that would be easier to draw, but around ten. If you can’t

find ten, whatever. How many you can find is great, right? You identify your ten

competitors and you write them down. Right? And now on your sheet of paper, you go

one by one and you write down what they sell. Right? And I’ll move over here, ‘cause

I’m left-handed. And then you write down what segment of the market they’re selling to,

so we’ll say who. And then you write down that segment’s biggest outcome. Right?

What they want, or, another way to say this is, like, the magic behind this person’s

program.

For example, if I were doing this exercise from scratch, I would say, “Okay. One of

these people right here who is one of my biggest competitors in the Internet marketing

space is that Mike Filsaime. And we always tease Mike Filsaime and call him the

swarthy. So next time you see him, you say, “What are you doing, you swarthy man?”

All right? Jeryl, that’s for you, by the way. Jeryl in my office. We love to call Mike

Filsaime swarthy.

So I would say, “Okay.” If I were doing this, I would go, “Well, one guy I’ve identified

is Mike Filsaime.” So I put MF there which is just kinda funny, right? And if I look

right now, and I look at Mike’s marketing, I would say he is selling largely to the

beginner market. Right? It is hard to write with these markers, so now, I know that

doesn’t even come close to saying beginner but just use your imagination and pretend I

spelled that properly. Okay? So he’s selling to the beginner market, and now I’m saying,

“All right. The beginner’s market outcome is to get started, really.” Right? If we can

get a beginner to do just anything we’re doing pretty good. Once we get them over that

first hump, it’s all downhill from there and then they get some momentum. But the

beginners – they want to get started. They want to get something going. Right? And so

then you go on, and you identify your other ten people. All right? And then you make

that list. Okay?

So you’ve done your list. Now what you do is you come up with the best way you can

help them. And you do it by one, two, three, four, you know. Like, each individual guy.

How can you help them? What’s the best thing you could do? How could I help Mike

Filsaime? Right? So right now if I were thinking for my business how I want to try to

start this group from scratch, I would say, “Okay. What can I do for Mike Filsaime? I

know that he’s into – he helps beginners. I could film, like, something for beginners and

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Module 4 Video 1 – Creating a High Level Mastermind

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Frank Kern

give it away.” Much like, you know, the content that I gave you in – it was Module 3,

actually. No, Module 2. Sorry. The end of Module 2 when you got Trey and I on the

couch, and we’re like, “Yeah. Here’s how we researched this piano niche.”

I could create something for Mike and have him include that in his products, and that

would be cool. Now, let’s say this other guy was John Reese. What could I do for John

Reese? And I’d write that down. And this other guy was Walker, for example. What

could I do for Jeff Walker? And then I would write that down. And this was Eben Pagan

over here, and obviously it’s to buy Eben another pink shirt, ‘cause he doesn’t have

enough. So then I would write “Buy pink shirt” down right here, right? And then you

have your list of specific ways you can help each and every one of these guys.

So the next step is to reach out to them and help them. Now, see, ultimately what your

syndicate is going to be is a group of people who promote each other, and deliberately

endorse each other’s products. Make sure you’re not stepping on each other’s toes with

launches and promotions and everything, and grow each other’s business. Because in

this environment, and in today’s business environment, especially online, the bigger my

competitor gets, if I have a cooperative relationship with him, the bigger my business will

get, because we help each other. We endorse each other. Right?

So most people would stop here, and they would be like, “Okay. Well, now I know who

my competitors are, and I’m just gonna call them and tell them to mail my stuff.”

Wrong. All right? You got a little file on each of these dudes, and you write, “Okay.

Here’s how I can help Mike.” Guess what? You email Mike and say, “Dude. I’ve got

something I think can help you. Here it is.” And now you’ve got a dialog with this

person. Now you have done something first for them. Right? You have given before

asking, and now you are starting a mutually beneficial relationship with this person. You

don’t say, “Hey, mail my stuff now,” like, two days later. You just say, “Hey, man.

What’d you think about that kinda thing?” You start exchanging ideas with them, right?

Just talking. Like people in a trade union would do. You know, if you go to the Xerox

salesman convention, it’s kinda the same thing. They’re standing around talking about

how to sell Xerox machines. Right?

You’re talking about the pros and cons of your market, how you can help each other’s

customers, and all that kinda stuff. You do this for everybody. All right? Now what you

want to do at this stage, now that – and you’re not gonna get them all. Let’s say you get,

you know, Filsaime, and then you get Reese, who’s come out of, you know, his

hyperbaric oxygen chamber, and he’s no longer hanging upside down feasting on the

blood of kittens, and he’s decided to talk to the outside world again. Right? Then you

maybe get Eben Pagan too, you know, and let’s say Johnson’s is no good, that he won’t

talk to anybody, and Walker, he’s out there in Colorado on his mountain bike and you

can’t get him to do any work. So you’re not gonna get everybody. Don’t worry about it.

The guys that you get now, probably are gonna be aware of each other’s existence

anyway, but now it’s your job to take – let’s say you got four dudes – to take these four

guys and you and get together in a singular geographic location, aka, set up a meeting.

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Module 4 Video 1 – Creating a High Level Mastermind

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Frank Kern

And now when we’re explaining this to the high-paying clients, what we advise them to

do is help each and every one of these guys and then say, “You know what? I want to

have an industry meeting. Invite only. I’m only inviting five people.” Make it happen in

your hometown. Rent a little hotel suite. It’s like 100 bucks. And then you’ve got

something you can show the group. All right? So let’s say that you’re in the business of

selling hypnosis books on the Internet. All right? And you’ve got – you’ve done this

process and you’ve gotten four out of your ten biggest competitors. Now you’re friends

with them. You’re not even endorsing each other’s stuff yet, maybe. You’re just, like,

exchanging ideas.

Let’s say these four people are doing the normal PPC to sales letter route, right, and

you’ve just taken this class. You could go through all of this, then call a meeting, have

these guys come to your location, sit down with them, and teach them the boomerang

campaign, and say, “Listen. I just wanted to show this one thing to you guys. It’s called

the boomerang campaign. Here’s my list. I’m selling a product very similar to –” Let’s

say you’re talking to this guy. It’s like, “Jimmy, you know how you sell that one

hypnosis thing? I’ve got one that’s kinda similar. I decided to test this boomerang

campaign. I made $30,000.00. Here’s how it worked. Here’s what I did.” You’re

basically teaching these guys.

What you do, when you do this, because you’re going to be the one delivering the most

value, is you become – to use the Mafia terminology – kind of like the good ol’

Godfather of your trade union. And, again, we’re – you know, clearly I’m using the word

syndicate because it literally means trade union I’m not telling you to go out and start a

Mafia-like organization or anything. Dressing like you’re in the Mafia, though, is a great

idea. But you become like the leader of this, right? Because you have just promoted or

provided the most value. And now that you have all these guys in the same room, what’s

gonna happen is they, because of our human need, our built-in human needs for

significance and contribution, they are going to start sharing with each other and you the

stuff that’s working in your business, or in your collective business, right? And their

businesses. What’s going on in your industry. And now you’re gonna end up with, like,

a group of industry figureheads here that work together to figure out all the cool stuff

that’s working. Right?

So that, in and of itself, is fantastic. Right? But that’s not where the real power comes

in. The real power comes in – is when you look – let’s look at a market, all right? And if

you got the ten biggest competitors in the market, it’s likely that the ten biggest

competitors in the market have the attention of 90 percent of the market. Right? So if

only – if you get five of them, so to speak, then, you know, you’ve got the attention of

85 percent of the market combined with these five dudes. Does that make sense? So

let’s template this on the Internet marketing market. Let’s say that Eben, Walker,

Filsaime, me – who else could we say in here? Andy. Right? Let’s say that between the

five of us, we have the attention – we don’t control, by any means, obviously, but don’t

you think it’s an accurate statement to say that we have the attention, that we can reach

95 percent of the business or of the Internet marketing community. All right?

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Mod 04 - PDF 01 - Creating a High Level Mastermind.pdf

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