Mod 03 - PDF 05 - CCPC Explained.pdf - Module 03 PDFs - wree

Module 3 Video 5 – CCPC Explained

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Frank Kern

So, remember all that stuff we talked about, the goodwill of your list, and how and when

you pitch you can diminish your goodwill if you pitch too much? The occasional pitch –

eh, it doesn’t matter. But you’re constantly pitching and that goodwill goes away, ‘cause

they’re like, “This person’s not trying to help me. They’re just trying to pitch me a bunch

of crap and it’s pissing me off.” All right?

So you’re probably wondering, “Well, how do I structure my whole communication with

my list to maintain this goodwill? ‘Cause you gotta pitch. If you don’t pitch, you can’t

make no money. Right? That’s proper grammar, I know. Thank you very much. That’s

Georgia grammar.

So here’s how you do it, and we working at the results in advance timeline. Now what

this stands for is content-content-pitch-content. Now, if you follow that model, you’ll

probably be okay. I don’t really like to do it as cut and dried as that but I know,

especially if you’re beginning, you want like a blueprint to follow. So let’s say you’re on

your results in advance path, and you got five major steps, five major pieces to the

puzzle, before they can achieve their result. They want – so what you do, in your first

one, is you give content. This is a straight content piece. All right? And you’re

providing them with that results in advance. And then you pitch at the end of the content.

And I’m gonna really detail this for you in the triangle of trust segment that’s coming up

next, but here’s how it would go. All right? So let’s say we’re talking about how to

approach the ladies, or something, which really is probably the dumbest thing I could be

talking about on this video, since I have no clue what I’m talking about in that category,

but let’s just pretend that I do.

So I’m up there, I’m teaching the how to get a girlfriend class. I’m like, “So, I hope you

enjoyed this segment on how to approach women without them throwing a drink in your

face. And you know, if you liked this, I got a lot more really good stuff for you that’s

gonna help you out even more with my new product called ‘How to Get a Girlfriend.’

And I want you to know that that product is backed by 100 percent guarantee, blah, blah,

blah, and you can find out more about it at howtogetagirlfriend.com.” See, that was a

pitch without being uncool about pitching, so within every piece of content you still

pitch, but just pitch a little bit. You don’t have to be obnoxious about it. So if you have,

like, 85 percent content, 15 percent pitch, you’re cool. Pitch at the end of this piece.

Same thing with this one. All right?

So now – that’s a good looking C. There we go. So now we’re up here in this next one.

This could be Day 2, Day 3. It doesn’t matter. You don’t want to get cold. All right?

So every other day is fine. Okay? If you go too long, they’ll forget about you. You want

them to stay interested. Remember, this is the Internet. This is the – I call it the ADD

vortex. There’s so much stuff vying for their attention. If they joined your list, they’ve

joined everyone else’s list, too. You gotta remember that. So you have to out-cool

everybody, and really be in front. So I wouldn’t go more than two days or so without

giving them another content piece.

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Module 3 Video 5 – CCPC Explained

Page 2 of 2

Frank Kern

So, again, this one’s the one about how to talk to girls without them – isn’t that what we

were doing? Yeah, you approached and you have a conversation, I think? Like I know,

you know, but so. But, all right, so, at the end of your content piece here’s how you’d

frame it. You’d say, “All right, so, great. Now you know how to approach a lady, and

now you know how to start a conversation. I’ve just given you seven things to talk about

that are universally appealing to everybody, and I hope you really have fun with that.

Now, listen, if you’re really ready to go out and get started and find a girlfriend right

now, you can. You can have a girlfriend by this time next week, and I guarantee it. I’ll

show you exactly how to do that in my new course called ‘How to Get a Girlfriend.’ And

you can find out more about it at howtogetagirlfriend.com. As a matter of fact, if you

like this stuff, you haven’t seen anything yet. So go on over to howtogetagirlfriend.com

right now, take the plunge with the course and I look forward to working with you soon.

All right. See ya later.”

See, that’s that pitch. So we cut that part of the pitch right there. So that’s the type of the

pitch you put at the end of that piece of content. Right? Just real friendly, cool stuff. If

the content’s really awesome, you don’t have to pitch hard. That’s why I don’t have to

pitch hard, right? ‘Cause I give really cool shit to my subscribers, and they’re like, “Oh,

man. That was awesome. All right. Thanks, dude. I will buy your stuff because your

free stuff’s great, so I guess your paid stuff’s really gonna be good.” Duh. For some

reason, nobody does all that other stuff. Do not as they do. Do as I say, and you will

make money.

So the next thing. Now what we’re gonna do is we’re gonna interject a good, old-

fashioned pitch. Now, instead of doing a pitch that says, “Hey, buy my shit,” here’s the

ninja way to do the pitch, and it’s called a cool stacker pitch. Right? So mass control, we

talk about stacking the cool, and I won’t go into a great detailed explanation of how that

works, but for the sake of a simple way to do it right here, is I would write an email that

says that – well, let me back up, before I tell you the email dictation. The point is in the

pitch is instead of just saying buy my stuff, you want to turn it into an event, and the

greatest way to get someone excited is by offering them new stuff they wouldn’t have

been able to get for free until today.

So here’s the example. Let’s say now that we’re selling the seduction thing and we’re in

the pitch mode. The email you send to them might say something like “breaking news”

as the subject line, and the body might say, “Breaking news. I’ve just decided to do this

for today only just because I’m feeling crazy. Everybody who has taken advantage or has

bought my stuff this week is going to get as a free bonus a new teleseminar with me

called ‘Creating a Lasting Relationship That’s Perfect’” – or whatever it is that they

really want. All right? Because you have – that’s another thing I should talk to you

about. You have, like, the surface outcome right here, and then you have, like, the really,

really big outcome.

So in terms of something we can all really immediately relate to, let’s say we’re talking

about making money online right now, and their outcome – instead we’re switching the

prospect now so this is the Internet marketing person. So their first outcome might be to

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Module 3 Video 5 – CCPC Explained

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Frank Kern

make enough money to quit their job. Their big, huge outcome is to gain respect and

admiration of their family and their community. Be a big shot. Right? So in this pitch

we’re gonna pitch the course that gives the outcome and now as the bonus, the free

bonus, the stacking of the cool, we’re gonna say, “And if you buy today, I’m gonna give

you this for free, this brand new course I’ve just created. I’m gonna teach it live in a

teleseminar on how to go from a beginner to a big shot with the respect and admiration of

your family and your community, within your first six months online. This is absolutely

free. I want you to have it. It’s my gift for trying out my new system today. Here’s the

link.” Right? And you just – real straightforward, basic email. But instead of just

pitching, and being “buy my shit,” you’re giving them something cool.

So you’re the deliverer of good news. You’re not the deliverer of pressured, lame sales

tactics. You’re the deliverer of the old Columbo, “By the way. Just thought you might

like to know. I’ve got some really cool stuff for you if you buy my stuff today.” And

that’s it. There’s no need to be bludgeoning them and being uncool. The coolness of this

bigger bribe that you’re including in the pitch will make up for the lack of hypey

uncoolness that you’re gonna use in your email. So, again, to really clearly define this

segment of the pitch, it is use as the subject line something like breaking news, and then

you say, “If you buy my stuff today, I’m gonna give you something really kick-ass that’s

free.” Send them, too, a sales letter that says the same thing.

You know, when I used to do this, I would stagger it so here’s – so we’ll call this pitch

plus B1 right? And B1’s gonna stand for Bonus 1. So the next day CCPC. We have

more content. Right? So you give them the content and then you do the old “by the

way” pitch at the end, just like we talked about for these two pieces. You say, “Hey, if

you’ve been enjoying this, listen. I know you’ve watched all these videos so far. I know

you’re really committed to finding that girlfriend or making money online or whatever it

happens to be. If you are really enjoying this, you are going to absolutely love my new

course getagirlfriendnow.com” or whatever you are on. I said, “Go check it out.” You

soft pitch there, and then you can do another pitch because now – listen, they’ve been –

we’ve been – we’ve given them three videos. We can kinda start picking up the pace

with the pitches. You can give them another pitch here. Right? And that pitch can be

pitch plus B1 plus B2.

So the idea is over time we are stacking these bonuses on top of the offer. So we’re –

instead of, like, applying more pressure, we’re applying more coolness to them. Because

which are you gonna respond to? Pressure, like “you better buy, you better buy,” or

someone going, “Hey, dude. I know you’re interested in this stuff. If you decide to buy

today, I’m gonna give you this thing. And then, hey, man, I know you’re really stoked on

this stuff. If you buy today I’m gonna give you that, this, this, and this.” You’re gonna

respond to the coolness, right?” You’re not gonna respond to some dick trying to put

high pressure stuff on you. So here’s how that pitch would work. All right? You might

have the subject line say “Important. Please read.” And you say, “Listen. I had a change

of heart. I was gonna limit these bonuses but instead I’ve decided to give them to

everyone who orders today. I’m gonna still give you the bonus and because everyone’s

loving the bonus and the course so much, I’m getting so much positive feedback, I’m also

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Module 3 Video 5 – CCPC Explained

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Frank Kern

gonna give you this other bonus, so when you order today, not only you’re gonna get my

ninja thingy course, you’re also gonna get super awesome bonus Number 1 and I’m

gonna give you super awesome bonus number 2. And of course you’re always protected

by my no nonsense guarantee. As a matter of fact, if you don’t like my stuff, you can still

keep all the bonuses. I don’t care. Hell, you don’t even have to send it back. I just want

to make sure you get those results that you’re after. So go check out the site and I’ll see

you soon.”

That’s a no pressure coolness pitch, right? So then, again, we’ve done this pitch. Now

we give some cool content, still pitching in the content, but again in the cool way, and

now give a couple more pieces of content and then another pitch plus B1, B2, and now a

third bonus. All right? So that’s how you do that. That’s how you’re still able to pitch

while not diminishing your goodwill because even if these little pitches decrease from

your goodwill a little bit, your content is keeping that goodwill level always elevated. So

that’s how you do it. Now, there’s some mechanics to doing these content pitches that

are super duper ninja. All right, so now in the next video, I’m gonna walk you through

how it’s done.

[End of Audio]

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Mod 03 - PDF 05 - CCPC Explained.pdf

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