Mod 02 - PDF 07 - Google Content Network - Video 1 - The Fancy Blog.pdf - Module 02 PDFs - wree

Module 2 – Google Content Network Video 1 – The Fancy Blog

Page 1 of 10

Frank Kern, Trey Smith

Frank Kern:

All right. Well, it’s time for the big G. We all have this

apprehension about dealing with AdWords because Google has

gotten so slaphappy. I think that’s a word. It sounds good.

Doesn’t it? Slaphappy. Why are you so slaphappy Google?

What’s the problem? Anyway back when I had my niche business,

my dog training business, my list got to be something like 350

some odd thousand dog owners. And I had their name, the dog

breed, the dog’s name, everything about these people. Most of that

list was built off the back of Google. Same things with Trey’s

after school special story when he built that list of 200 gabillion

people or whatever. Most of that came from Google.

Since we did that, Google has become notoriously – what’s the

word I’m looking for here – challenging. Right? That’s the nice

way to say complete pain in the ass. Challenging. They’ve

become a bit challenging in the sense that they like to slap stuff.

And they’ve got this whole quality score, algorithm which is one

of the most difficult things to figure out in the world. Right? So

how do you deal with Google? Well, like you probably heard we

had these clients who were in one of the most competitive niches

ever. And they’re getting like 2,500 leads per day from Goggle.

They’re primarily getting it from the content network and they’re

also getting it from the search network, which you’re going to

discover here in the next portion of our module.

Those are two completely different animals. So the way I want

you to go into this module is to realize gaming Google is a joke.

That’s not going to work. We’re going to go through this the real

way to do it, the long term thinking way to do it. And you’re

going to discover that once you get in with Google, everything is

pretty much cool. But getting in good with Google requires a little

bit of work. And by work I mean it requires you to click a couple

buttons and then wait around and make sure everything was cool.

So it’s not old school work like roofing or something.

It’s just a little bit of effort and a little bit of delayed gratification.

With that in mind, I want you to know that what we’re going to

show you are some very Google friendly landing page templates

that we paid $7,450.00, to be exact, to have developed. And that

they’re based on the very same landing page templates that our

high paying clients are using right now to get 2,500 plus opt-in’s

per day. All right? Without any further ado, let’s let good old

cousin Trey, the consummate professional that he is, walk you

through what these templates do, how to set them up and how to

start getting traffic and leads from our good friends at Google.

www.verbalink.com

Page 1 of 10

Module 2 – Google Content Network Video 1 – The Fancy Blog

Page 2 of 10

Frank Kern, Trey Smith

Trey Smith:

All right. So advertising with Google AdWords is not as easy as it

is to advertise with someone like Yahoo Search Marketing or

Microsoft’s Bing Network. If you’re going to do pay per click,

you do what to do Google AdWords, especially if you want to

build a good email list. A lot of people use Google. A lot of

qualified people probably in the niche that you’re involved in or

want to be involved in are. So we want to go after that market but

Google is a little bit different. For one, we’re going to use a blog

instead of the ugly looking landing page that we used with Yahoo

Search marketing to get emails and Bing as well. We’re going to

use a blog instead that’s really fancy and looks really nice.

Now this is kid of tough to do to set up blogs, especially good

looking blog. You really need something custom, typically. And

custom stuff costs a lot of money. But lucky for you – actually, I

got an invoice for $7,450.00 to make five templates for you in this

all-in-one easy package. And we got it done. It’s really cool and

I’m about to show you how to install it right now. And don’t

worry, even though it’s really expensive it’s really easy to install.

And that was actually part of the high cost was to make it easy to

use and edit and install the thing in the first place. Don’t worry.

It’s not complicated. What you’re going to want to do first is set

up a regular blog on your domain.

So log into Bluehost by clicking the control panel log in button.

And then if you don’t have any new domains or if you just want to

install it into the root domain that you signed up for Bluehost with.

That’s fine. Now I added a domain that was called

LearnThePianoBlog.com. And we’ve already been working with

is LearnThePianoNow.com to advertise on Yahoo and some other

ones. But I also have this one here that’s LearnThePianoBlog.com.

Now if you want to add a new domain you type it in right here

under new domain search. So I can do LearnThePiano2010. Click

on next. And I agree for the domain registration agreement. It’s

going to cost like $10.00 bucks a year for this new domain.

And I’m not going to do domain privacy. You can do that if you

want to. Click add to shopping cart. Use existing credit card. And

then I’m going to put in my little number here. Pause the video.

And choose pay now. All right. And I have a confirmation page.

Everything went through. Now when I click on domain manager

again I’ll see this new domain LearnThePiano2010.com is in here.

And I’m going to click on the signed link right to the right of it.

And it’s going to open up a new page. I’m going to scroll to the

bottom. I’m not even going worry about all this stuff it’s saying on

here. Because the default settings that it already has are going to

www.verbalink.com

Page 2 of 10

Module 2 – Google Content Network Video 1 – The Fancy Blog

Page 3 of 10

Frank Kern, Trey Smith

work fine for you. Click on add domain.

And give it a second here to set this all up. And this is so cool.

You’re going to love this. Because most hosting companies you

use, it takes forever for you to register the domain. Even Go

Daddy will take awhile to register the domain. Sometimes it can

take up to like 24 hours before you can actually see your site

online. But Bluehost has it so immediately you can go to that site

and it works. So let’s check out LearnThePiano2010.com. Is alive

and well. So that’s like the basic default thing Bluehost put on it.

But I can go ahead and upload a blog to that if I want to or

whatever. So I already had the domain LearnThePianoBlog.com,

which I think is really good to use for Google.

But I’ll tell you what. Since I just made this

LearnThePiano2010.com I’m going to go ahead and use that so

you can see how easy it is to go ahead and get a new domain like

that and set up a blog. So I’m back on the C Panel, which is the

home screen here that shows right when you boot up. And log in,

rather, into Bluehost. I’m going to scroll down and choose

WordPress right here. And this is so awesome. Watch this. I’m

going to click install because we’re going to do a new one. And

I’m going to choose. I’m going to click this right here. Where

would you like WordPress installed. And I’m going to choose

LearnThePiano2010.com. Put a checkmark next to I have read

terms and conditions. And click on complete.

It takes a few seconds. It’s about to install that blog onto this new

domain I just got. So installing WordPress. Almost complete.

And bam. There I go. It has all my info. So check this. I’m going

to open this in a new tab and here’s my LearnThePiano2010.com.

Just registered the domain. Clicked on one button, which was the

WordPress button in Bluehost. Choose to install. And

immediately, I have my blog, which is LearnThePiano2010. Now

obviously this doesn’t look very professional, right? So I’m not

going to use this. I’m going to use this special template that we

had made for you guys. I’m going to show you how to install that

now.

All right. So now we have a bad case of the ugly blog syndrome.

Not only is an ugly blog, I don’t see anywhere here to put my

email. I don’t see anywhere that you can get emails if you have

this thing. You’ve got the search bar and that’s it. Well, don’t

worry. As we told you guys we’ve got the fancy pants template.

I’m about to show you how to install it now. When I was

installing the WordPress blog that you see right here you probably

www.verbalink.com

Page 3 of 10

Module 2 – Google Content Network Video 1 – The Fancy Blog

Page 4 of 10

Frank Kern, Trey Smith

saw this little page pop up in Bluehost. This gives you all your

information. It has the site URL, which we know is

LearnThePiano2010.com. It also has the login for the WordPress

blog. Right? You log in here.

You can add posts. You can delete posts. You can moderate

comments, add themes. You do all that stuff right in here. Now

look. You can see right here it’s

www.LearnThePiano2010.com/WP-admin and then it has my

username and password. Now this is just a picture. I took a

screenshot of it. I forgot to go ahead and keep the page up when I

installed the WordPress blog. As soon as you see this page pop up

in Bluehost, it comes right after you install the WordPress blog.

You saw it two seconds ago. Then go ahead, click on that link and

bookmark it. Save your username and password. Go ahead and

copy that. All right. Now I’m going to go ahead and go to that

My username and password was already in there. So it went ahead

and logged me in. So this is the WordPress administration side of

your WordPress blog, right? Again, like I said, you can add posts.

You can just click on post here. Choose add new. And you can

write, hey, welcome to my fancy piano blog. Simply make sure

you check back here often for cool piano tips. You can write

whatever you want right here. And then you always want to add

tags when you make a post. So let’s do learn piano and we’ll do

welcome. That’s good. And then you can set up categories and all

that stuff, too. It’s a good idea to do that. All that stuff is really

good for SEO. Then we’re going to choose publish. And let’s go

back here to the piano blog. Refresh.

And you’ll see my new thing here. Welcome to my fancy piano

blog. All right. Cool. So anyway that’s how you edit a post or

create a new post. Just post and add new. But now I’m going to

show you how to take this ugly theme and add our fancy pants

theme to it. Now right below this video you’re going to see a file

that’s linked called LandingPage.zip. You need to right click that

file. Choose save target as if you’re on a PC. Or save file as if you

use Firefox. Save it to your desktop. Okay? After you’ve done

that – go ahead and pause the video – save that file to your desktop

or somewhere on your computer you can remember where it is.

You don’t need to open up the zip file. Just save that

LandingPage.zip. That’s all you got to do.

This is the fancy blog too you’re about to upload. The $7,450.00

infamous blog is right there on that zip file below this video. Okay?

www.verbalink.com

Page 4 of 10

Module 2 – Google Content Network Video 1 – The Fancy Blog

Page 5 of 10

Frank Kern, Trey Smith

So save that to your computer. Pause it. And then come back and

watch this. All right. Cool. So you downloaded the file,

hopefully. Now we want to click on appearance within your

WordPress administration. That’s right here on the sidebar.

Default is go into themes. That’s what we want to go to. We want

to add new themes. Now you can click down here where it says

add new themes or just write up here. Choose add new. All right.

Now we’re going to upload the theme. You just downloaded it,

that zip file. We’re going to upload it by clicking on upload here.

Then choose file. Okay. And it’ll take a second here and it’ll pop

up with a box. And I have mine in a weird folder here.

Hopefully, yours is easier to get to. All right. Cool. So it’s

Landingpage.zip. We’re going to go ahead and highlight that.

Click choose. And then I’m going to choose to install it now by

clicking on that button. And with any luck it will install here in a

few moments. It doesn’t take long. So remember, here’s what it

looks like now. We’re about to make it look fancy. We’re going

to go ahead and choose to activate it by clicking on that activate

button. It says the current theme is Landing Page 1.0 by After 10.

After 10 is the company I had create this. Really good company.

They do iPhone apps and stuff if any of you guys are iPhone nerds.

They did that Viper Car alarm iPhone app. Anyway, they designed

the blog for us and did all this really cool stuff. So let’s check it

out. All right. Awesome.

So here is my fancy piano blog. Now obviously it looks like a

flower blog, right? I wouldn’t want to advertise this for a piano

blog. That’d be crazy. Right? So what we’re going to do is we’re

going to go back into the WordPress admin section. And we’re

going to click on settings right here and then landing page options.

And we’re about to make this blog not look like the flower store

blog but look like a piano blog. And that’s why I like this thing.

Not only does it have, see right here, see look where they can enter

their name and email and it looks all professional. And you can

choose anything there. There’s so many options here to edit it’s

going to blow your mind. You can choose whatever text you want

to put on the button here and all this stuff.

And we’re going to get to that. But we’re going to change up this

background picture of a flower and this logo right here. And we’re

going to change the color design. And immediately it’s going to

look like it was built just to be a piano blog. This is the coolest

thing ever because you can use it for any niche in the world. All

right. So getting ahead of myself. So we’re going to go back to

these landing page options. And first we’re going to choose a blog

www.verbalink.com

Page 5 of 10

Mod 02 - PDF 07 - Google Content Network - Video 1 - The Fancy Blog.pdf

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika: