Kahn Range Rover Evoque.pdf

Range RoveR evoque

Second edition 2013

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Range RoveR evoque

By A. KAHn deSign

InTRoDuCTIon

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neW auToMoBILeS

RS250

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FIne LeaTheR InTeRIoRS

inteRioR Styling

We take the best that exists and refine it.

When it does not exist We design it.

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CoMponenTS

exteRioR comPonentS

inteRioR comPonentS

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WheeL BouTIque

Kahn rs250

a CLoSeR Look aT The DeSIgn pRoCeSS aT a. kahn DeSIgn

Creating a masterpieCe

From the start, we identiied that the Range Rover Evoque was going to be as important and inluential to

A. Kahn Design as it has been for Land Rover themselves, therefore making our mark and getting it right

was of prime importance.

A. Kahn Design’s aim is to appreciate and enhance the original vehicle’s design. With this vehicle in particular,

we had a great respect for what the original designers had achieved and wanted our design to be perceived

as an evolution of the original.

By irst focusing on A. Kahn Design’s history of unique graphical break ups, our design team honed the

vehicle’s character, creating a front graphic that could be distinctive yet very itting for both a Kahn and

Land Rover product.

We aimed to make the car look iconic. It feels wider, lower and more aggressive, without changing the

dimensions. A frontal graphic was developed to bring the viewer’s eye to the edges of the car, and a rear

diffuser draws the eyes down to our larger, inely detailed wheels. We also wanted to add a touch of sporting

intent that is becoming a hallmark of A. Kahn Design’s products, which led to a slightly snarling expression.

In addition to the graphical focus, our philosophy of creating simple, purposeful and machined forms informed

the surfacing – leading to a prominent lower front bumper spoiler and integrated vent details. The chin spoiler

and rear diffuser in particular is unmistakably Kahn, while blending seamlessly with the original design.

A. KAHN DESIGN

auToMoBILeS

RS250