An Introduction to Business Research Methods.pdf

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Dr. Sue Greener & Dr. Joe Martelli
An introduction to Business
Research Methods
2
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An introduction to Business Research Methods
2
nd
edition
© 2015 Dr. Sue Greener & Dr. Joe Martelli &
bookboon.com
ISBN 978-87-403-0820-4
3
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An introduction to
Business Research Methods
Contents
Contents
1
1.1
1.2
1.3
1.4
1.5
1.6
1.7
2
2.1
2.2
2.3
2.4
2.5
Research problems and questions and how they relate to debates in
Research Methods.
Chapter Overview
Introduction
The nature of business research
What kind of business problems might need a research study?
What are the key issues in research methods we need to understand?
Questions for self review
References for this chapter
Putting the problem into context: identifying and critically reviewing
relevant literature
Chapter Overview
How does literature relate to research?
what kinds of literature should we search for?
Effective literature searching
Critical analysis of literature
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An introduction to
Business Research Methods
Contents
2.6
2.7
2.8
3
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10
3.11
Using Harvard referencing style
Questions for self review
References
Choosing research approaches and strategies
Chapter overview
Different perspectives of knowledge and research which
Identify differing research paradigms for business
Key differences between qualitative and quantitative research methods
and how and why they may be mixed
Criteria of validity and reliability in the context of business research
Your choice of research strategy or design
Classification of research
The Business Research Process
Questions for self review
References
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The Academic business research process
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© Deloitte & Touche LLP and affiliated entities.
Discover the truth at www.deloitte.ca/careers
© Deloitte & Touche LLP and affiliated entities.
Deloitte & Touche LLP and affiliated entities.
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