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PERSONAL
GOAL SETTING
A Nightingale-Conant Special Report
Introduction
Welcome to this Goal Setting Mastery Guide, which has been exclusively devised to help you
achieve the success you desire.
In this guide you’ll find everything you need to define your goals in five key areas of your
life – health, relationships, business, finance, and spirit. Then, using a seven-step process on
the worksheets you’ll find at the end of this report, you’ll be guided to the achievement of
your goals with laser-beam focus.
Why is goal setting so important?
In the often-quoted study undertaken by Harvard University in 1979, graduates were asked
if they had written goals with action plans for their achievement.
3 percent had clearly defined written goals.
13 percent had unwritten goals.
84 percent had no goals in any shape or form.
The 1989 follow-up study of those same Harvard students revealed that over a 10-year period
the 3 percent who had written personal goals were 10 times more successful than the
other 97 percent who had not.
Whatever your background, education, or level of ability, the power of personal goal setting
is clear.
As the Harvard study proved, the ability to set goals and to make plans for their accomplish-
ment is the “Master Skill” of success. With this single skill, you gain an achievement advan-
tage that’s unrivaled. By simply having clear written goals, and focusing on them every day,
you’ll run circles around a genius who is unsure and uncertain about what he or she really
wants.
Perhaps the most important principle in goal setting is what is often called idealization. It is
so simple and yet so powerful. All it requires is a pen, a pad of paper, and a few minutes of
your time.
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In idealization, you stand back and look at every part of your life and then decide upon the
ideal outcomes that you desire. You ask yourself, “If everything were perfect in this area of
my life, what would it look like? What would I be doing? Who would I become? What would
I have?”
A person with goals makes progress on even the roughest road and in the face of the most
incredible difficulties. A person without goals just goes back and forth even though the road
is smooth and the course is clear. A person with goals is like a sailing ship with a compass, a
map, a rudder, and a skilled person at the helm, sailing straight and true to a port of his or her
own choosing. A person without goals is like a ship without these things, simply rocking
back and forth with the tides, making no progress in even the calmest sea.
As Zig Ziglar says, “You must become a meaningful specific rather than a wandering
generality.”
To achieve all that you are capable of achieving, you must develop a clear sense of direction.
You must decide exactly what you want in every area of your life. Perhaps the most impor-
tant question that you will ever ask and answer, one that returns over and over again, is this:
“What do I really want to do with my life?”
What is it that you really want to do with your life? Most people are unclear and confused
about the answer to this question, and that’s why most of them accomplish far less than they
are truly capable of.
In the following pages, you will discover some of the most effective ways to establish your
own answers to these questions. Questions and answers that will have a profound influence
over your life today and in the years to come.
I wish you every success in the achievement of your goals.
Vic Conant
Chairman, Nightingale-Conant
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PERSONAL GOAL SETTING
Section 1
The only true goal is happiness
In study after study, going all the way back to Aristotle, we find that what most
people want, above all, is to be happy, however they define that quality.
Happiness is the common denominator of all people and all human behavior.
Everything we do is an attempt to achieve our happiness in some way. In fact,
you are only really successful to the degree to which you can achieve your own
happiness in life.
If you achieve everything else in life, money, home, fame, success, and so on, but
you do not achieve your own happiness, to that degree you have failed. In fact, a
good measure of how well you are doing in life is to ask yourself what percentage
of the time do you feel that you are genuinely happy? The answer to this question
will tell how far you have come and how far you still have to go.
The 5 ingredients of happiness
There are five ingredients of happiness that are common to every person, every-
where, under all circumstances. The first of these is high levels of health and
energy .
Most people put their health above all other considerations, and this is wise. If you
have your health, you have everything. But if you lose your health for any reason,
to that degree you are failing at the great game of life.
The second ingredient of happiness is loving relationships with your family and
others . The more people you have in your life who love and respect you, and
whom you love and respect, the happier you are.
The third requirement for happiness is meaningful work , work that makes a differ-
ence and that you do well. We are put on this earth to be useful in some way, and
we are only happy when we feel, deep inside, that what we are doing is somehow
helping others in a positive way. The happiest and most fulfilled people are those
who dedicate their entire lives to doing something that uplifts and enhances the
lives of others.
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The fourth ingredient of happiness is financial freedom. We live in a
material world. Food, clothing, shelter, transportation – everything has to
bepaid for in some way. We can be happy only when we know that we have
enough money to pay for everything we want in our lives. One of your chief
responsibilities as an adult is to attain your own financial independence and
financial freedom. We will talk about how you can accomplish this at some
length later in this report.
The fifth ingredient is higher levels of inner peace and spiritual understand-
ing. Without these qualities, we can never achieve true happiness and long-term
peace of mind.
When you have high levels of health and energy, good relationships, meaning-
ful work, financial independence, and inner peace, you will be genuinely happy
most of the time. In this report, you will learn how to achieve more and more by
deciding exactly what it is you want and then working toward it every day.
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