The Graphic Design Reference & Specification Book Everything Graphic Designers Need to Know Every Day.pdf

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The

Graphic DesiGn

reference &

specificaTion

Book

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The

Graphic

DesiGn

reference &

specificaTion

Book

poppY eVans anD aaris sherin

upDaTeD maTerials proViDeD BY irina lee

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Contents

chapter 6 : new

58

7 introduction

chapter 1 :

8 measurement conversion charts

8 Millimeters, Points, and Picas to Inches

8 Inch Decimals to Inch Fractions

9 Conversion Formulas

9 Metric to Imperial Equivalents

chapter 2 :

10 copyright and trademark

standards

10 Copyright

10 Public Domain

11 Transferring Rights

11 Creative Commons Licensing

12 Tradmarks and Service Marks

13 Legal Resources

chapter 3 :

14 proofreading and copywriting

14 Proofreaders’ Symbols

15 Footnotes

15 Abbreviation Guide

18 Hyphenation Guide

18 Prime Marks and Quotation Marks Guide

chapter 4 :

20 imaging and color

20 Image File Formats

22

grid design basics

Types of Grids

58

Anatomy of a Grid

59

Working with Grids

59

Typographic Unit Grids

64

Composite Grids

65

Modular Grids

66

Hierarchical Grids

67

chapter 7 :

68

paper

North American Sheet Sizes

68

International, or ISO, Sheet Sizes

69

Basis Weight Equivalents

72

Grammage

73

Caliper, Bulk, and PPI

74

Basis Weight/Caliper Equivalents

75

Finishes

76

Grain

76

Paper Estimator

78

Paper Usage Guide

79

chapter 8 :

80

bindings and folds

Standard Binding Types

80

Which Binding Method Works Best?

82

Common Fold Styles

83

83

Fold Basics

Halftone Screens

Tolerances for Gatefolds, Barrel, or

85

Tint Values for Halftone Screens

24

Roll Folds

Duotones

25

Finding the Best Scanning Resolution

26

chapter 9 :

86

Scaling an Image

envelopes and folders

26

Standard Digital Image Sizes for Web

27

Envelope Construction

86

Standard Ad Unit Guidelines

27

Standard Envelope Styles and Sizes

87

Window Size and Position

chapter 5 :

28 TYpe

88

International Envelope Sizes

91

Printing Considerations for Envelopes

92

Type Basics and Terminology

28

Pocket Folder Styles

93

Categorizing Typefaces

28

Printing Considerations for Pocket

97

Serif and Sans Serif

29

Folders

Measuring Type

31

Type Guide

33

Ways to Identify Typefaces

34

Text Typefaces

35

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chapter 10 :

98 packaging styles

98 Tray-Style Cartons

101 Basic Tube-Style Cartons

102 Basic Closure Types

106 Folders, Sleeves, and Other Types

of Folding Cartons

111 Set-up Boxes

116 Common Styles of Stock Plastic

Containers

120 Paper Bags

122 Plastic Bags

155 Glossy versus Matte Finishes

157 Proofing Methods

chapter 14 : new

158 greening graphic design

158 The Shift Toward Sustainable Practice

160 Sustainable Materials and Production

for Print Design

161 Sustainable Vocabulary

164 Fiber Sourcing and Paper Production

165 Chain of Custody

166 Certifications

169 Paper Production

169 Recycled Paper

170 Paper from Mixed Sources

171 Tree-Free Paper

172 Printing

176 Guide to Environmentally Friendly

chapter 11 :

124 postal standards

124 General USPS Mail Classifications and

Requirements

128 Postcard Paper Stock Requirements

128 Thickness Requirements for Flat Mail

129 Rate Classifications and Delivery Time

for Domestic Mail

129 Package Standards for Mailing

131 Extra USPS Services

133 Mail Piece Design Expertise

137 Postal Websites

Papers

chapter 15 : new

178 user experience and interface design

178 User Experience (UX) Design

178 User Interface Design

chapter 16 : new

206 standard forms and contracts

184 Creative Briefs Are Strategic Tools

188 What’s Included in a Design Criteria

chapter 12 :

140 bar code standards

140 General Standards for UPC Bar Codes

141 Guide to Color-Correct Bar Coding

142 Reflectance Values of Four-Color

Combinations on Uncoated Stock

145 QR Codes

145 Generating and Reading QR Codes

145 QR Content

200 glossary

216 resources and recommended reading

222 process color finder

312 index

320 about the authors

chapter 13 :

146 printing and finishing

146 General Guide to Printing Processes

149 Trapping Tolerances

150 Types of Offset Lithography

151 Cutting and Trimming

151 Finishing Techniques

154 Offset Inks

154 Varnishes and Protective Liquid

Coatings

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